May 21, 2020 - India: Twitter-backed social media startup ShareChat lays off 25% staff

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Four Strategic Priorities for the Post-COVID-19 World

To build resilience going forward, the first question to answer is not, "What's in it for me?" but "What if?"

By now, everyone knows that the shattering impact of COVID-19 has brought on a business crisis without precedent in recent memory. On one level, though, the pandemic represents nothing new. For years, we have been hearing and talking about the impending "VUCA" (volatility, uncertainty, complexity and ambiguity) world. Over and over again, we were told to prepare for seismic change that was sure to arrive, to boost agility in anticipation of abrupt, profound disruption. COVID-19 was a misfortune long foreseen; only the dates and other specific details were missing.

Regardless, the pandemic will fundamentally reshape how we do business from now on. I see four new priorities that strategists will need to put on their radar for the years to come.

1. Aim for survivability and resilience before economic efficiency
2. Quantify and plan for ecological and environmental threats rather than just describe them
3. Build a strong organisational immune system rather than maximise short-term profits
4. Integrate government politics rather than focusing only on business economics

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